The Pointless Collective Engages Users in Fun Games
The Pointless Collective is a really innovative attempt to bring consumers into the process of creation to collaborate on an innovate campaign. Get lost and have fun on the pointless fun website.
Implications - Youth consumers have learned to tune out traditional advertising. New creative initiatives are needed that engage this demographic; the focus should promote the brand and not a particular product. Companies should use this Trident campaign as a template for their future marketing strategies.Stats for Irreverent Super Hero Campaigns Trending: Older & Chilly
Traction: 798 clicks in 154 w
Interest: 2.3 minutes Concept: The Pointless Collective
Related: 65 examples / 50 photos
Segment: Males, 12-55 Comparison Set: 24 similar articles, including: candy wrapper jewelry, candy-crazed halloween costumes, and 24 gummy-inspired edibles.