The Pointless Collective is a troop of superhero characters that was conceived for the European campaign for Trident Senses. One of the games requires users to adopt a real chicken and when it lays eggs they receive paint balls that they can fire from the computer. This firing occurs in real-time and from their computer.
The Pointless Collective is a really innovative attempt to bring consumers into the process of creation to collaborate on an innovate campaign. Get lost and have fun on the pointless fun website.
Implications - Youth consumers have learned to tune out traditional advertising. New creative initiatives are needed that engage this demographic; the focus should promote the brand and not a particular product. Companies should use this Trident campaign as a template for their future marketing strategies.
Stats for Irreverent Super Hero Campaigns
Trending: Older & Chilly
Research: 827 clicks in 232 w
Interest: 2.1 minutes
Concept: The Pointless Collective
Related: 66 examples / 51 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: candy wrapper jewelry, candy-crazed halloween costumes, and 24 gummy-inspired edibles.
Irreverent Super Hero Campaigns
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