The Playground is an alcohol brand that experiments or "plays around" with different grape combinations to make its line of fine wines.
Inspired by the popular 1980s Donkey Kong video game, the wine bottle's labels don quirky illustrations of funny-looking monkeys to represent the playful brand. The concept was adopted when wine-maker, Kym Teusner, mentioned that the booze brand throws barrels around the winery just like the kooky characters in the game. This is why The Playground features two monkeys on the label "playing around" on a seesaw (just like in a playground setting), which is teetering on a barrel.
Only a limited quantity of The Playground wines are released. They are sold at Teusner’s facility or on the website.
Stats for Monkey Business Booze Branding
Trending: Older & Chilly
Research: 1,575 clicks in 260 w
Interest: 4 minutes
Concept: The Playground
Related: 83 examples / 64 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: simple stamped branding, sommelier booze branding, and stylish studded wine cases.
Sommelier Booze Branding
Simple Stamped Branding
Stylish Studded Wine Cases
Cartoon Booze Branding
Cursive Cabernet Branding