The Ordinary 'Marine Hyaluronics' Features Vegan Hydrators and Oils
Laura McQuarrie — February 6, 2018 — Fashion
References: theordinary & hellogiggles
Deciem has quickly become a beloved beauty brand for its ultra-affordable and effective skincare products and cosmetics—while its Hyaluronic Acid + B5 formula has been a hit with some consumers, the brand recently launched The Ordinary Marine Hyaluronics as an alternative care product.
As some consumers found that the viscous Hyaluronic Acid + B5 formula didn't absorb quickly enough into their skin, Deciem developed a new, lightweight formula powered by "exopolysaccharides from skin-friendly marine bacteria, Hawaiian red algae, Glycoproteins from Antarctic marine sources, micro-filtered blue-green algae and several health-supporting amino acids." All of the marine ingredients in the product are vegan and sustainably sourced.
Alongside its existing Hyaluronic Acid + B5 and the all-new Marine Hyaluronics, The Ordinary will also soon be launching Plant Hyaluronics.
Image Credit: Deciem
As some consumers found that the viscous Hyaluronic Acid + B5 formula didn't absorb quickly enough into their skin, Deciem developed a new, lightweight formula powered by "exopolysaccharides from skin-friendly marine bacteria, Hawaiian red algae, Glycoproteins from Antarctic marine sources, micro-filtered blue-green algae and several health-supporting amino acids." All of the marine ingredients in the product are vegan and sustainably sourced.
Alongside its existing Hyaluronic Acid + B5 and the all-new Marine Hyaluronics, The Ordinary will also soon be launching Plant Hyaluronics.
Image Credit: Deciem
Trend Themes
1. Marine Skincare - The trend of using vegan and sustainably sourced marine ingredients in skincare products presents opportunities for companies to tap into the growing demand for eco-friendly beauty products.
2. Lightweight Skincare - The trend towards lightweight skincare products, as seen in the launch of The Ordinary's Marine Hyaluronics, presents opportunities for companies to differentiate themselves from traditional heavy formulas.
3. Alternative Skincare Formulas - The trend towards offering alternative skincare formulas, such as The Ordinary's Marine Hyaluronics and upcoming Plant Hyaluronics, presents opportunities for companies to cater to a wider range of skin types and concerns.
Industry Implications
1. Beauty and Cosmetic - The launch of innovative skincare products featuring vegan and sustainably sourced marine ingredients creates opportunities for the beauty and cosmetic industry to tap into the growing consumer demand for eco-friendly products.
2. Natural and Organic - The trend towards alternative and lightweight skincare formulas presents opportunities for the natural and organic industry to showcase their products as a healthier and more sustainable option for consumers.
3. Health and Wellness - The use of health-supporting amino acids in The Ordinary's Marine Hyaluronics presents opportunities for the health and wellness industry to tap into the growing demand for functional beauty products.
6.2
Score
Popularity
Activity
Freshness
