The North Face Ventrix Jacket is for Cold, Wet Conditions
Michael Hemsworth — September 22, 2017 — Lifestyle
Fall used to signify a drop-off in the number of people getting outside to work out with winter usually putting a hard end to people spending time outdoors, but new releases like The North Face Ventrix Jacket are looking to change this.
Boasting a design that is capable of regulating one's temperature during athletic endeavors, the jacket will ensure that you stay dry and comfortable when the conditions are wet and cold. The jacket is able to do this by venting your body heat just the right amount via the dynamic ventilation that open and close with motion to ensure you don't find yourself sweating while freezing.
The North Face Ventrix Jacket acknowledges growing preferences to train outdoors year-round thanks to an increased attention to physical health and overall wellness.
Boasting a design that is capable of regulating one's temperature during athletic endeavors, the jacket will ensure that you stay dry and comfortable when the conditions are wet and cold. The jacket is able to do this by venting your body heat just the right amount via the dynamic ventilation that open and close with motion to ensure you don't find yourself sweating while freezing.
The North Face Ventrix Jacket acknowledges growing preferences to train outdoors year-round thanks to an increased attention to physical health and overall wellness.
Trend Themes
1. Temperature-regulating Activewear - Disruptive innovation opportunity: Develop activewear with built-in temperature-regulating technology to enhance comfort during outdoor workouts.
2. Dynamic Ventilation Systems - Disruptive innovation opportunity: Create ventilation systems that open and close with motion to regulate body heat and moisture in various settings.
3. Year-round Outdoor Training - Disruptive innovation opportunity: Offer products and services that cater to the growing demand for year-round outdoor training, considering both performance and temperature control.
Industry Implications
1. Sportswear Industry - Disruptive innovation opportunity: Revolutionize the sportswear industry by integrating temperature-regulating features into workout apparel to provide enhanced comfort and performance.
2. Outdoor Gear Industry - Disruptive innovation opportunity: Disrupt the outdoor gear industry by developing advanced temperature-regulating technologies for jackets and other outdoor equipment.
3. Wellness and Fitness Industry - Disruptive innovation opportunity: Cater to the year-round outdoor training trend by offering innovative products and services that prioritize comfort, temperature control, and overall wellness.
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