The Marshmallowist Has Packaging That Shows Off Its Sweets

By: Rebecca Byers - Jan 20, 2016
References: packagingoftheworld
The Marshmallowist is a gourmet marshmallow shop in Leeds that boasts a vibrant branding and packaging concept inspired by the fresh fruit used to make the product. The packaging concept by graphic designer Veronica Lethorn takes inspiration from abstract art, with informal paint brushes in vibrant hues that match the various marshmallow flavors providing an artistic aesthetic to the experience.

With adventurous flavors like Blueberry & Gin, Raspberry & Champagne and Strawberry & Basil, there is surely a choice in the range of artisan marshmallows that will appeal to all manner of tastes. The shop itself has a whimsical window characterized by over-sized illustrations of some of the fruits included in the gourmet marshmallow range.