Each of the garbage bags was inflated, attached to a string and tied to various objects including park benches, fences and bicycles. The overall effect was a stunning art and light show that was both beautiful and educational. The Luzinterruptus Art Show used recyclable bags and found ways to reuse them once the exhibit was over.
Implications - Businesses that can find entertaining and engaging ways to educate consumers on a particular topic will find that they are better able to garner the attention of consumers. Consumers will likely take part in educational activities that are compelling and interesting.