The campaign aims to reduce violence against women and children while increasing young people's awareness about healthy relationships. The print ads include bullying messages that can be found in today's digital age. 'The Line' campaign draws the line in what is and isn't acceptable.
Implications - We often think of doodles as child's play, but in this campaign against bullying and abuse against women, doodles take a far more subversive tone. Companies can take advantage of this opportunity by using childlike illustrations and iconography to demonstrate more serious issues, thereby registering shock in the viewer.