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The Line Campaign Limits Violence & Bullying

By: Summer Luu - Published:   Updated: May 16 2011 • References: theline.gov.au & theinspirationroom
The Australian Government is running 'The Line' campaign to promote respectful and healthy relationships amongst young people.

The campaign aims to reduce violence against women and children while increasing young people's awareness about healthy relationships. The print ads include bullying messages that can be found in today's digital age. 'The Line' campaign draws the line in what is and isn't acceptable.

Implications - We often think of doodles as child's play, but in this campaign against bullying and abuse against women, doodles take a far more subversive tone. Companies can take advantage of this opportunity by using childlike illustrations and iconography to demonstrate more serious issues, thereby registering shock in the viewer.

Stats for Abusive Doodle Advertising Trending: Older & Average
Traction: 4,817 clicks in 200 w
Interest: 4 minutes
Concept: The Line Campaign
Related: 60 examples / 46 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: 30 terrifying psas, realistic addiction art, and 23 abusive representations.