The Lab: Decoy Ad Honors the Unique Versatility of Photographers

By: Ady Floyd - Nov 10, 2015
References: shutterbug & adweek
This ad by 'Canon Australia' is called 'The Lab: Decoy' and it aims to emphasize how different a photograph can turn out based on who is behind the lens.

The commercial begins with six photographers individually meeting the same person. The subject, a middle aged bald man, introduces himself with as a different person each time. Each photographer proceeds to question the subject and carry out the photo shoot based on their own style. The result of the entire sessions reveals six images of the same man that all look extremely different.

This underlying message of this ad reveals that "portraits can be shaped by the photographer’s point of view rather than just by the subject being documented."