Superstar

Apple To Team With VW

By: Bianca Bartz - Published: Sep 2, 2007   Updated: Aug 11 2011 • References: forbes
The next "i" gimmick that Apple puts on the market might be the iCar.

"Apple Chief Executive Steve Jobs met recently with Volkswagen CEO Martin Winterkorn, reportedly to discuss a possible "iCar" project that would feature products by Apple," Car and Driver reported.

Apple has already been working with automakers, including VW, to make integrated iPod hookups.

Be sure to check out the Ford Sync, too, which was developed by Microsoft:

Implications - I love collaborations and this one is certainly no different. The iCar is a great concept by Apple and VW. According to the German financial magazine Capital, this product would do well in terms of young target markets. I hope to see more from this pair, because this seems like a beneficial pairing.