The Honest Company is a registered B Corporation aiming to provide an "unquestionably safe" and sustainable alternative in response to concerns around traditional baby products that can contain harmful chemicals or toxins.
Founded in January 2012 by actress and mom Jessica Alba, the Honest Co. was born out of her interest in inexpensive, eco-friendly diapers, wipes and other essentials, as well as her belief that ordinary purchases can help tackle pressing social issues.
This year, the Honest Company is partnered with nonprofit Baby2Baby, which provides baby products to families in need, while the socially savvy brand aims to expand its list of beneficiaries as it grows.
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