Germany Embraces the DIY Fashion Movement
Holger Mohr — March 4, 2009 — Lifestyle
References: cut-magazine & mysmag.de
Clothes make the man, but in the wake of the global financial crisis, D.I.Y. projects and online portals like etsy or dawanda are showing a lot of self-made good which are continuing to inspire people.
The new Cut-Magazine in Germany shows promising success as Germans become more interested in creating things themselves. It includes 170 pages showing how you can make your own clothes, and since it's released four times a year, lets you create fashion that are in season.
The new Cut-Magazine in Germany shows promising success as Germans become more interested in creating things themselves. It includes 170 pages showing how you can make your own clothes, and since it's released four times a year, lets you create fashion that are in season.
Trend Themes
1. DIY Fashion - Opportunity for businesses to provide resources, tutorials, and products for individuals who want to create their own clothes.
2. Online DIY Portals - Potential for online platforms like Etsy and Dawanda to expand and offer more resources and support for the DIY fashion movement.
3. Magazine Publishing - Opportunity for publishers to tap into the growing interest in DIY fashion by creating magazines that provide inspiration, tutorials, and patterns.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to cater to the DIY trend by offering customizable clothing options or DIY kits.
2. E-commerce - Opportunity for online marketplaces to develop special sections or platforms specifically for DIY fashion products and supplies.
3. Creative Publishing - New prospects for publishing companies to create content and resources focused on DIY fashion, including books, magazines, and online content.
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