'The Contortionist' is a unique display of fashion, movement and freedom. The shoot made the cover of a special issue of Victoire Magazine, Brussels (Belgium) and it shows a model twisting and bending her body into different shapes as she wears the stylish items from the collection.
As a result, the shoot shows the durability, flexibility and great quality of the items she's wearing. When most women go shopping they want to look good and feel comfortable. Wearing a pair of dress pants that limit your ability to run for the train doesn't cut it anymore. You don't want to tear your clothes every time you move a bit out of your space bubble.
This advertising strategy is so clever. It displays all the beautiful items of the collection while proving -- thanks to 'The Contortionist' -- the garments can withstand the movements of an active woman.
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Research: 2,071 clicks in 126 w
Interest: 1.1 minutes
Concept: The Contortionist
Related: 108 examples / 83 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: edgy contortionist editorials, bound contortionist photography, and vibrant contortionist advertising.
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