'The Browser You Loved to Hate' Shows Internet Explorer's Revival

By: Sarah Moore - Published: Mar 19, 2012 • References: youtube & browseryoulovedtohate
While Internet Explorer may have gotten a bad reputation in the past, ‘The Browser You Loved to Hate’ infographic series hopes to undo this as it showcases the new and improved features of Internet Explorer 9.

The campaign openly acknowledges the stereotypes against Internet Explorer and its former flaws, and uses humorous inforgraphics and a witty video to dispel the distaste users have for the browser while promoting its new features.

Using the slogan "comebacks come in many shapes and sizes," each graphic shows the transition of things that have become more popular with age. The coolness rating of different mustaches over time, or the increased popularity of PBR (thanks to cheap brew-loving hipsters everywhere) are two examples of how the campaign is trying to show users that IE9 is cool, and that it actually functions the way a browser should.

‘The Browser You Loved to Hate’ will definitely get people laughing and reconsidering Internet Explorer, even if they don’t switch from their browser of choice. Stats for Web Service Comeback Charts Trending: Older & Warm
Research: 2,575 clicks in 218 w
Interest: > 3 minutes
Concept: Web Service Comeback Charts
Related: 103 examples / 79 photos
Segment: Neutral, 4-55+
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