Relaunched Rock Star Sneaks
Made out of black leather, and coming in four different styles, The Bowery selection are definitely something to be coveted. According to HypeBeast, they feature â€œstuds, metal ball-bearings, woven leather and fold-down designs all incorporated into the upper.â€
Implications - Youth consumers are attracted to items that are exclusive or limited edition. This stems from a desire to be part of something with only a small group, which makes consumers feel unique and prestigious. Companies should create a line of products that are exclusive.