Rockstar
Abbey Lee Kershaw, Sebastian Lund and Brad Kroenig go on a cool adventure for 'The Big Chill' in Harper's Bazaar. The editorial appears in the magazine's October 2010 issue and was photographed by Karl Lagerfeld.

Styled by George Cortina, 'The Big Chill' in Harper's Bazaar features a lot of fur, including the fuzzy knee-high boots from Chanel's F/W 2010 collection. The wintertime set was designed by Pierre Glanddier.

Implications - Many consumers consider being able to express their unique individuality at all times as a top priority. Regardless of their location or the activity in which they are participating, these consumers demand the option of distinguishing themselves amongst their peers. Businesses that are able to tailor to these needs will see large returns.