Photographer Horst Diekgerdes captures a range of beach-side knits for ‘The Big Chill’ in Elle magazine. The sunny and sandy winter-wear editorial appears in the December 2009 issue of the US magazine.
Stylist Camille Bidault-Waddington outfits red-tressed model Kate Somers in vibrant red knits and eclectic pieces from Tse, Dolce & Gabbana, Chloe Sevigny for Opening Ceremony, Marni, Missoni, Acne, Lacoste, MaxMara, Prada and DKNY for ‘The Big Chill.’
Implications - Consumers are looking for more comfortable designs. Pieces that feature over extravagance without any type of wearability are not appealing to customers who look for more than just style. Companies trying to increase their appeal could focus on this when coming out with new items.
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