Due to the hype generated by social media, The Art of the FLIGHT produced by Red Bull Media House with Brain Farm Digital Cinema premiered with great success at the Beacon Theater in New York City.

Traveling all over the globe, snowboard superstar Travis Rice along with producers from Brain Farm and Red Bull put together a boarding dream team. The members included Scotty Lago, Mark Landvik, John Jackson, Jeremy Jones
and others to take on the most dangerous adventures they have ever encountered. Many sports writers think it is by far the best extreme sports film to come out in a while. With daring jumps from helicopters, near-death experiences and many painful injuries, The Art of the FLIGHT documents boarders with a need for adrenalin.