Brain Dead & K2 Announce the Launch of New Ski & Snowboard Capsule
Niko Pajkovic — October 21, 2022 — Lifestyle
References: wearebraindead & modern-notoriety
Brain Dead has joined forces with ski and snowboard brand K2 to launch a new apparel collection that brings streetwear styles to the slopes.
The new collection includes the 'Brain Dead x K2 Excavator' snowboard and 'Reckoner 112' ski set, both of which have been dressed with reptilian-themed designs. In addition, the 'K2 Darko' snowboard boot comes in a variety of specialty colors chosen by Brain Dead. These include teal, brown, purple, orange, olive, and tan. Other items in the collection include an orange t-shirt, a tan long-sleeve, and three beanies, one of which features a jester-inspired pattern.
For those interested, the new Brain Dead x K2 collection is now available to shop on both brands' websites.
Image Credit: Brain Dead
The new collection includes the 'Brain Dead x K2 Excavator' snowboard and 'Reckoner 112' ski set, both of which have been dressed with reptilian-themed designs. In addition, the 'K2 Darko' snowboard boot comes in a variety of specialty colors chosen by Brain Dead. These include teal, brown, purple, orange, olive, and tan. Other items in the collection include an orange t-shirt, a tan long-sleeve, and three beanies, one of which features a jester-inspired pattern.
For those interested, the new Brain Dead x K2 collection is now available to shop on both brands' websites.
Image Credit: Brain Dead
Trend Themes
1. Streetwear-infused Winter Sports Gear - Fashion brands can collaborate with winter sports equipment manufacturers to introduce disruptive, streetwear-inspired ski and snowboard gear.
2. Elevated Aesthetics in Sportswear - Incorporating fashion-forward, unconventional visuals into sportswear products can provide business professionals the opportunity to redefine the style space of athletic gear.
3. Exclusive Limited-edition Collaborations - Creating limited-edition collaborations between fashion and sports equipment brands generates hype and excitement, driving sales and brand engagement.
Industry Implications
1. Streetwear - The streetwear industry can explore innovative opportunities by merging with winter sports equipment manufacturers, tapping into new consumer segments and expanding their product offerings.
2. Winter Sports Equipment - Winter sports equipment brands can increase appeal and diversify product offerings by partnering with streetwear companies to create unique, stylish gear options to attract new customers and stand out from competitors.
3. E-commerce - E-commerce platforms have the potential to enhance consumer experiences by promoting and facilitating exclusive partnerships and sales of collaborative products between fashion and sports gear brands.
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