The Alta is a Fitness Band for Style-Conscious Consumers

By: Katherine Pendrill - Feb 3, 2016
References: fitbit & wired
The 'Fitbit' has long dominated the fitness tracker industry and now it is hoping to capture style-conscious consumers as well with a fashion-forward wearable called the Alta. In other words, the Alta is a Fitbit for those who think traditional fitness bands are unattractive.

The Alta is a modular wearable that is designed to resemble modern jewelry rather than a piece of futuristic tech. The device itself features a stainless-steel band that comes in silver, gold, black, blue, plum and teal. Despite its stylish finish, the device performs all of the same functions as other fitness trackers, including activity and sleep tracking. In addition, consumers can use the device to set reminder notifications, make calls and even send text messages.

The fashion-forward fitness tracker ultimately provides a more stylish option for consumers who are interested in keeping track of their activity levels.