P&G's 'Thank You, Mom' Triumphs Mothers Who Gave Athletes Strength

By: Laura McQuarrie - May 3, 2016
References: youtube & adweek
P&G has been launching its 'Thank You, Mom' commercials to coincide with the Olympics since the 2010 games in Vancouver. This year's commercial for the Rio 2016 Olympic Games is more powerful than ever.

In the past, commercials have emphasized the effort and sacrifice mothers have made in order to help their children make it to the Olympics, but this one looks at a mother's role beyond athletics. The emotional commercial shows clips of dark times that involve the fear that comes during very real moments like car collisions, natural disasters and turbulece on an airplane flight.

While the tone of most of the P&G commercial is quite serious, it ends on a triumphant feel-good note with a simple reminder: "It takes someone strong to make someone strong."