The Badgley Mischka Platinum Label Melanie Studded-Flap Bag is a low-key purse that still maintains a trendy vibe. With textured leather, gold-tone studs and an adjustable body strap, this bag is fit for the fashionista on the go.
The chocolate brown color brings a welcomed contrast to the slouchy shape and star-burst pattern, in order for the Badgley Mischka Platinum Label Melanie Studded-Flap Bag to have a more grown-up appeal.
Implications - Youth consumers are attracted to products which are rough around the edges and not entirely perfect. This desire stems from not wanting products that feel like they have just been lifted from the assembly line. Companies should take this mindset into account when pitching products to this group.
Stats for Textured Purses
Trending: Older & Mild
Research: 3,261 clicks in 299 w
Interest: 4 minutes
Concept: Melanie Studded-Flap Bag
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: upcycled inner tubes, 40 crazy clutches, and 13 stunning studded purses.
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