The Badgley Mischka Platinum Label Melanie Studded-Flap Bag
The chocolate brown color brings a welcomed contrast to the slouchy shape and star-burst pattern, in order for the Badgley Mischka Platinum Label Melanie Studded-Flap Bag to have a more grown-up appeal.
Implications - Youth consumers are attracted to products which are rough around the edges and not entirely perfect. This desire stems from not wanting products that feel like they have just been lifted from the assembly line. Companies should take this mindset into account when pitching products to this group.