Rockstar

FocusDriven.Org Tries to Raise Texting and Driving Awareness

By: Jonathon Brown - Published: • References: focusdriven.org & ibelieveinadv
This series of print ads comes from FocusDriven.Org in an attempt to raise texting and driving awareness in a simple, straightforward way.

The message is simple: if you text and drive dangerous things happen. With the rise of cell phones has come a new challenge for those trying to keep our roads safe. As if young drivers weren’t distracted enough already, many of them have got into the habit of texting while they drive. Some people figure that it will only take two seconds and won’t hurt anybody.

These ads take aim at texting and driving awareness by writing out commonly texted short forms and symbols on roads using flowers. These images immediately evoke those of roadside memorials and support the message that texting and driving is dangerous. Stats for Emoticon Flower Arrangements Trending: Older & Mild
Traction: 1,801 clicks in 93 w
Interest: 1.2 minutes
Concept: Texting And Driving Awareness
Related: 46 examples / 35 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: urban art installations, rainbow street art installations, and towering fisherman paintings.