This Ad Aims to Discourage Text Messaging While Driving

By: Rahul Kalvapalle - Published: Apr 10, 2014 • References: & mashable
This brutal 30-second ad aims to spread awareness about the dangers of text messaging while driving, a practice that can distract drivers and lead to disastrous consequences. The ad is part of National Distracted Driving Awareness Month, an initiative of the National Highway Traffic Safety Administration.

The ad features a trio of young people laughing and chatting in a car and seemingly having a good time. The driver then receives a text message, looks at her phone and fails to notice a stop sign. As a result, a huge truck approaching from the perpendicular lane broadsides the vehicle. The collision and its impact over the following seconds are played out in slow motion, effectively exacerbating the shock and emotion of the whole scene.

A police officer then appears in front of the camera and points out that while nobody likes to be stopped by the police, police ticket people for text messaging while driving to save their lives and the lives of other motorists. Stats for Brutal Distracted Driving Ads Trending: Older & Warm
Research: 832 clicks in 111 w
Interest: > 3 minutes
Concept: Text Messaging While Driving
Related: 61 examples / 47 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: gruesome shockvertising, disturbing emoticon driving ads, and text messaging induced crashes.