Tesla x Nordstrom Brings a New Experience for Both Companies

By: Meghan Young - Jun 15, 2016
References: fastcompany
The Tesla x Nordstrom partnership might seem like an odd one, but perhaps that's why it'll work. After all, one of the biggest challenges of any business is reeling in new customers. What better way to do that than to pop up in unexpected arenas? Although it can be argued that fashion and cars do go hand-in-hand, retail-wise, it's a bit of a stretch.

Of course, the Tesla x Nordstrom partnership is promising. Located in Los Angeles' The Grove, it will not only force both parties to get creative, it also helps solve Tesla's problem of building new stores due to old franchising laws. Yet Ganesh Srivats, the luxury carmaker’s vice president of North American sales, says, "This kind of innovation is just not going to be possible if we don’t have a direct sales model. Because ultimately we’re going to be restricted by the dealerships from engaging in the new playful ways that we’re able to do because we own our business."