The Tesco Augmented Reality Campaign is Futuristic

By: Parul Rohatgi - Published: Nov 20, 2011 • References: tesco & nma
The Tesco Augmented Reality Campaign allows shoppers a 3D view of the products they want to purchase (be it a new TV or a completed Lego toy) on their computer screen. This gives them a better feel for the product, thus helping them make their purchasing decisions sitting in their homes.

The Tesco Augmented Reality Campaign was successfully tried online with 40 products, and now is being tested in eight retail stores.

Here is how it works: First of all shoppers, need a webcam and a marker to activate the augmented reality experience. The marker could be a Tesco catalog, club card, tech support guide or a marker printed from the Tesco Augmented Reality website. Once shoppers are armed with these, they can select a product from the Tesco Augmented Reality website, and follow download instructions. Eventually, the marker in the shopper's hand appears to be the product they are shopping for, and they can now spend some time with the product to understand the size. Stats for Computer-Generated Products Trending: Older & Mild
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Concept: Tesco Augmented Reality Campaign
Related: 35 examples / 27 photos
Segment: Neutral, 18-55
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