In what might be one of the most captivating fashion items yet, French fashion label Anticon has launched it's latest concept: hooded sweatshirts (aka Terror Fashion).
Terror Fashion Sweatshirt: 85 Euros.
Freaking out your neighbours: Priceless.
The company's description of use is positively fantastic, as they note, that the hooded sweatshirt is for, "grafers, ugly people, snow-boarders, fetichists... or simply superheros"
Implications - With so many styles emerging each day, modern consumers are looking for the ones that make a statement. No longer looking to blend in with their fellow shoppers, customers desire a way to differentiate themselves from the crowd. In order to maintain its popularity, a company could focus their efforts towards creating more unique items.
Stats for Terror Fashion
Trending: Older & Warm
Research: 6,700 clicks in 538 w
Interest: 4 minutes
Concept: Terror Fashion
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: bike-upgrading motors, crowdsourced gifting apps, and top 100 design innovations in may.
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