It's quite evident that DDB in Brazil had lots of fun making the Terra Sonora ad. Its implications are simple, funny and effective. The company is targeting the musically inclined population, in hopes to draw traffic to its website.
The Terra Sonora website allows visitors to listen and mix music, thus making any visitor a unique and entertaining musician. This Terra Sonora ad will not only transform your playlist, but could also potentially change your outlook on music and artists alike.
Stats for Musically Inspired Campaigns
Trending: Older & Average
Research: 2,030 clicks in 271 w
Interest: 4 minutes
Concept: Terra Sonora Ad
Related: 25 examples / 19 photos
Segment: Neutral, 18-35
Comparison Set: 9 similar articles, including: cinema spoof ads, animaltarian advertisements, and post-holiday beer ads.
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