Sometimes it's just not easy to tell someone you're sorry, and if there's no way you can find the right words on your own, if you're in Japan, it's possible to get someone else to apologize on your behalf. Apology agencies are popping up as a new type of business, offering different levels of service, including apologies by phone or email (advised for someone you've managed to really anger), or face-to-face consultations for a more personal experience. Rather than having it seem like a total stranger is stepping in, as RocketNews24 describes, "For example, they may send someone pretending to be your parent to lay down the law and break-up with a clingy lover who just won’t take the hint."
These sessions can last hours at a time, with the majority of its clientele being women from the ages of 20-40, who are dealing with issues regarding money and their significant others.
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