With their visually based toolboxes, graphic designers have the task of communicating the taste of products through creative means. Tea India packaging doesn't display photos of the ingredients in the scrumptious loose leaf blends, but rather serves to suggest zest through the use of color and pattern.
Embrace Brands began with a stark black background that suggests more depth than the equally modern alternative of a crisp white box. For each of the four different varieties of infusions, one bright hue was selected that's vivid and rich and delights the sense of sight.
To enhance the presence of fuchsia, neon green, yellow and red, traditional paisley patterns were worked into unique illustrations of teapots. The elaborate leafy shapes on Tea India packaging seem to explode like the spicy savors inside the cartons.
Stats for Paisley-Patterned Branding
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Research: 6,083 clicks in 188 w
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Concept: Tea India Packaging
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Segment: Neutral, 12-55+
Comparison Set: 31 similar articles, including: chalkboard brew bags, iconic pop queen infusions, and infusion art branding.
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