Taylor Gonzales is a clever and talented artist that creates stencils out of the pop icons. The face of each icon is slightly distorted by over-saturation and all the heads are on wood backgrounds.

Taylor Gonzales has created some contemporary street art that is certainly a product and reflection of its time. I will certainly be keeping my eye out for any future work by this emerging artist with a penchant for pop.

Implications - Youth consumers are attracted to representation of popular culture. This affinity towards pop culture stems from viewing it as a product of their time and consequently as an extension of themselves. Companies should tap into this desire and use pop culture references in ad campaigns.