Saturated Street Art
Taylor Gonzales has created some contemporary street art that is certainly a product and reflection of its time. I will certainly be keeping my eye out for any future work by this emerging artist with a penchant for pop.
Implications - Youth consumers are attracted to representation of popular culture. This affinity towards pop culture stems from viewing it as a product of their time and consequently as an extension of themselves. Companies should tap into this desire and use pop culture references in ad campaigns.