Taxi Stockholm's Map Points Out the Hottest Spots in the City

By: Laura McQuarrie - Published: Jul 31, 2014 • References: & adverblog
Taxi Stockholm is the biggest taxi company in Stockholm, making over 8 million trips per year. To help users get a better sense of the city, the King agency helped to develop the 'Taxi Stockholm 150,000' featuring a map that nearly organizes data collected from GPS systems.

On the map, viewers are able to filter choices like trips by month, year, weekdays, weeknights and time of day. On top of this, choosing to look only at "posh" or "hip" routes will only show travel in certain areas of Stockholm. The coloring on the map is presented in bright orange and yellow tones, making it like a literal representation of where the hot spots in the city are, because they're so heavily traveled. Stats for City Hotspot Maps Trending: Older & Mild
Research: 869 clicks in 95 w
Interest: 0.9 minutes
Concept: "taxi Stockholm"
Related: 34 examples / 26 photos
Segment: Neutral, 12-35
Comparison Set: 12 similar articles, including: speedy bike delivery services, crossover wallet apps, and theatrical taxi rides.