Taster & Chef Sang Hoon Degeimbre Developed the Perfect Korean Flavours
A tasty Korean menu, with bold and punchy flavors, is offered by delivery-only restaurant application Taster, in collaboration with Sang Hoon Degeimbre—a chef born in South Korea with two Michelin stars to his name.
The partnership entailed the duo to "test and re-test marinades and sauces," in order to achieve the perfect texture of crispy tender chicken and flavor. The chicken used in this tasty Korean menu is prime chicken breast. Consumers can choose from an oozy Chicken Cheese Burger (paired with pickled onion, pickled cucumber, lettuce, and ssamjang mayo), a crispy Yangnyeom Chicken Bu-Ket (seven pieces of fried prime chicken breast with sweet, sour, and slightly spicy yangneyeom sauce), a vegan Yangn-yum Burger (featuring chick'n strips) and much more.
Image Credit: Taster
The partnership entailed the duo to "test and re-test marinades and sauces," in order to achieve the perfect texture of crispy tender chicken and flavor. The chicken used in this tasty Korean menu is prime chicken breast. Consumers can choose from an oozy Chicken Cheese Burger (paired with pickled onion, pickled cucumber, lettuce, and ssamjang mayo), a crispy Yangnyeom Chicken Bu-Ket (seven pieces of fried prime chicken breast with sweet, sour, and slightly spicy yangneyeom sauce), a vegan Yangn-yum Burger (featuring chick'n strips) and much more.
Image Credit: Taster
Trend Themes
1. Korean-inspired Delivery-only Restaurants - Enterprising chefs team up with innovative delivery companies to create unique Korean food experiences that cater to busy, on-the-go consumers.
2. Collaborative Menu Development - Korean cuisine is becoming more accessible as chefs and delivery companies work together to experiment with flavors and techniques.
3. Premium Chicken Offerings - The demand for premium chicken dishes, as seen in Taster's collaboration with Michelin-starred Chef Sang Hoon Degeimbre, creates opportunities for innovation in sourcing, preparation, and presentation.
Industry Implications
1. Restaurant Delivery Services - Delivery-only restaurant applications like Taster are leading the way in Korean cuisine accessibility and convenience.
2. Chef Collaboration Platforms - Platforms that connect chefs with delivery companies, such as Taster's partnership with Chef Sang Hoon Degeimbre, can facilitate menu innovation and experimentation.
3. Premium Meat Producers - As demand for premium chicken and Korean-inspired dishes grows, opportunities arise for meat producers to differentiate through unique sourcing, flavor profiles, and marketing strategies.
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