Kellogg's High-Tech Tasting Experience Transports Participants to Ancient Egypt
Laura McQuarrie — April 20, 2016 — Lifestyle
References: kelloggcompany & eventmagazine
To kick off the launch of its Ancient Legends range, Kellogg's hosted a series of fun tasting experiences at the British Museum.
Kellogg's new Ancient Legends range gets its name from ingredients that include ancient grains like chia, flax, spelt and quinoa. For the cereal tasting, participants were seated at a table and invited to dig into some of the new breakfast offerings from the brand. In order to make the experience even more entertaining, people were equipped with virtual reality headsets that simulated the experience of sharing a bowl of cereal with queen Cleopatra.
For those who could not make it to the immersive tasting experience, Kellogg's posted the 360-degree video to its Facebook page so that everyone can indulge from afar.
Kellogg's new Ancient Legends range gets its name from ingredients that include ancient grains like chia, flax, spelt and quinoa. For the cereal tasting, participants were seated at a table and invited to dig into some of the new breakfast offerings from the brand. In order to make the experience even more entertaining, people were equipped with virtual reality headsets that simulated the experience of sharing a bowl of cereal with queen Cleopatra.
For those who could not make it to the immersive tasting experience, Kellogg's posted the 360-degree video to its Facebook page so that everyone can indulge from afar.
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