The Targus Helix Backpack is Designed for Millennials and Young Creatives

By: Michael Hines - Published: Jan 12, 2012 • References: abrahampeters & tuvie
Designer Abraham Peter is attempting to help Targus reach a younger audience with his Targus Helix backpack concept. The Helix backpack is designed for teenagers and young creatives and features a slew of functional and creative features.

The Targus Helix backpack has a minimalist look and is meant to be used as a canvas for its owner. The bag is designed with two pockets: one for a laptop and the other for books and supplies. Each pocket has a side zipper, making it easy to reach in and out. Helix also features a built-in battery charged via kinetic energy that can give gadgets extra juice on-the-go. Helix also comes with its own hood, something no backpack or laptop bag can claim. Stats for Hooded Book Bags Trending: Older & Mild
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Concept: Targus Helix Backpack
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Segment: Neutral, 12-35
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