The Taranta Restaurant Stamps Squid Ink QR Codes On its Plates

By: Rahul Kalvapalle - Published: Jul 31, 2014 • References: tarantarist & zagat
Taranta is a Boston restaurant that aims to offer customers more than just a high-quality brick-and-mortar dining experience -- it also aims to educate customers on pretty much every possible aspect of the food that they're eating so they can get more out of the experience than just a single delicious meal.

The Peruvian-Italian restaurant, located in the North End of Boston, does this in a most ingenious and unusual manner -- by stamping QR codes on plates using squid ink. Diners can use their smartphone QR code readers to scan the inky code to access a world of interesting information.

Diners can read about the ingredients' sourcing, try their hand at its recipe and learn about related sustainability issues. Stats for Ingenious Educational Restaurants Trending: Older & Buzzing
Research: 2,047 clicks in 94 w
Interest: 1.1 minutes
Concept: Taranta
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: real life cartoon restaurants, street art restaurants, and culturally fused eateries.