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Tand3m Modernizes 30s-Inspired Headbands in A/W 2013 Campaign

By: Katie Pagnotta - Published: • References: boutique.tand3m.fr & tand3m.fr
Tand3m specializes in bedazzled headbands and accessories and in an A/W 2013 photo shoot, nodding to 1930s glamour, shows how it easily combines retro with new school. Instead of marginalizing its market Tand3m maximizes it with infusing both aesthetics.

In the shoot photographer Pauline Darley displays the ornamental and bedazzled headbands on the beautiful model Louise Ebel. Louise resembles an old Hollywood starlet, yet she has a few black tattoos poking out. Darley purposely allows Louise’s tattoos to show to appeal to a contemporary audience.

Tand3m’s spread shows off the sparkly duds, the model’s duality and Darley’s exquisite eye. Tand3m is making a name for itself, keeping retro and modern looks and forming a perfect mingling for the times. Stats for Modern Retro Branding Trending: Older & Chilly
Traction: 418 clicks in 106 w
Interest: 2.1 minutes
Concept: Tand3m
Related: 85 examples / 65 photos
Segment: Females, 12-35
Comparison Set: 31 similar articles, including: golden accessory editorials, feminine leather accessories, and geometric tribal accessories.