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The TAM Cargo Campaign Illustrates Everyday Objects

By: Meghan Young - Published: • References: yr & ibelieveinadv
Shipping items, especially fragile and large objects, can be a big hassle, but TAM Cargo can make the process easier as their ad campaign shows. The TAM Cargo ad campaign takes typical land masses and arranges them into atypical shapes such as a guitar, rocking horse and lamp. These images, coupled with the tag line, “Any thing to any where,” illustrates just how accommodating this particular shipping company is.

Conceived and executed by Y&R, an ad agency based in Sao Paulo, the TAM Cargo ad campaign is clever, creative and relies on imagery that many people instantly recognize. The TAM Cargo ad campaign certainly takes aerial shots to a whole new level thanks to Big Studios who helped capture these pictures. Stats for Peculiar Land Mass Ads Trending: Older & Mild
Traction: 2,153 clicks in 145 w
Interest: 4 minutes
Concept: TAM Cargo
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: playful delivery campaigns, violent car campaigns, and pleasurable mini man ads.