Jack Daniels' Tales of Whiskey Celebrates Genuine American Bars
Laura McQuarrie — September 4, 2014 — Lifestyle
References: barstories.jackdaniels & adeevee
Jack Daniels' Tales of Whiskey website hosts a collection of strange and entertaining stories from bar staff and customers across the United States, proving that every bar has a story—and these are the kinds of stories that you just can't make up.
The Few and Far Between campaign offers a nod to longstanding American establishments that have seen their fair share of weird and wonderful things over the years. Even though the walls of these places aren't able to talk, we get to hear about some of the crazy encounters real people have had. This particular story from the series puts a focus on one particularly odd patron, who would come to the Brooklyn bar bearing gifts like body parts of statues and the most unusual animal bones.
The Few and Far Between campaign offers a nod to longstanding American establishments that have seen their fair share of weird and wonderful things over the years. Even though the walls of these places aren't able to talk, we get to hear about some of the crazy encounters real people have had. This particular story from the series puts a focus on one particularly odd patron, who would come to the Brooklyn bar bearing gifts like body parts of statues and the most unusual animal bones.
Trend Themes
1. Bar Story Campaigns - Disruptive innovation opportunity: Creating engaging storytelling campaigns for bars to enhance their brand and customer experience.
2. Tales of Whiskey - Disruptive innovation opportunity: Building a platform that collects and shares unique stories from the whiskey industry to create a sense of community and authenticity.
3. Genuine American Bars - Disruptive innovation opportunity: Curating experiences and products that celebrate the history and uniqueness of American bars as a form of experiential marketing.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating storytelling and immersive experiences in bars and restaurants to attract customers and stand out in a competitive market.
2. Alcohol and Spirits - Disruptive innovation opportunity: Leveraging storytelling and authenticity in alcohol branding to connect with consumers on a deeper level and differentiate from competitors.
3. Digital Marketing - Disruptive innovation opportunity: Utilizing digital platforms and interactive content to create engaging campaigns and build brand loyalty for bars and alcohol brands.
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