Taihing Valley's Brand Identity References Chinese Landscapes

By: Jana Pijak - Jun 9, 2016
References: thedieline
The Taihang Valley brand identity is the work of Shenzhen-based graphic designer Zhou Jingkuan. The Chinese ice wine manufacturer's product range features topographic labels that are showcased in a white and gold palette -- referencing the rocky terrain of Taihang mountain.

This landscape-themed packaging concept is both eye-catching and authentic, acting as a symbol of Taihang Valley's product offering and the brand's precise wine making process.

Featuring the ideal climate for ice wine creation, Taihang mountain is the main inspiration behind this particular blend. The product is not only authentic and delicious but is also elegantly branded. Recognizing that ice wine if a popular gift item for many, designer Zhou Jingkuan creates an ornate bottle and accompanying box that rivals traditional wrapping paper and gift bags.