While many people are aware of how dangerous it is to drink and drive, the TAC Victoria campaign shows that it is just as life-threatening to drive while on drugs. Instead of the double vision, slurred movements and slowed mind, people who drive while hopped on drugs can often experience confusing streets and signs that will make them feel as though they are in a dream or on the set of the Christopher Nolan film 'Inception.'
Conceived and executed by the ad agency Grey, which is based in Melbourne, Australia, the TAC Victoria campaign cleverly depicts this confusing state of mind through topsy turvy imagery that tricks the mind. It was art directed by Josh Murrell with creative direction by Nigel Dawson and photography by Erik Johansson.
Stats for Drug-Addled Driving Ads
Trending: Older & Mild
Research: 1,349 clicks in 208 w
Interest: 2.1 minutes
Concept: TAC Victoria Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: mentor-inspired fashion ads, watercolor makeup ads, and premature attendance ads.
Drug-Addled Driving Ads
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