T-Cup Tea Bags are a Healing Experience
Jana Pijak — November 14, 2011 — Lifestyle
References: design-emotion
T-Cup tea bags are a product associated with positive emotions.
For many who enjoy drinking tea, the activity is a reoccurring morning, afternoon or evening ritual. Tea relaxes and recharges the mind, body and soul. T-Cup tea bags’ expressive packaging design created by Jaeyoung Ha visually evokes the different feelings associated with the act of drinking tea. The positively witty packaging concept features colorful faces, each assigned to a flavor. The myriad of faces is each matched with a different inspirational word like calm, relax, peace, hope, joy and power. The boxes feature black, bold colors allowing for faces to stand out while distinguishing the different flavors of tea.
The simple, yet graphic packaging design for this optimistic tea is effective.
For many who enjoy drinking tea, the activity is a reoccurring morning, afternoon or evening ritual. Tea relaxes and recharges the mind, body and soul. T-Cup tea bags’ expressive packaging design created by Jaeyoung Ha visually evokes the different feelings associated with the act of drinking tea. The positively witty packaging concept features colorful faces, each assigned to a flavor. The myriad of faces is each matched with a different inspirational word like calm, relax, peace, hope, joy and power. The boxes feature black, bold colors allowing for faces to stand out while distinguishing the different flavors of tea.
The simple, yet graphic packaging design for this optimistic tea is effective.
Trend Themes
1. Expressive Packaging Design - Opportunity for brands to use packaging design to visually evoke emotions and create positive associations with their products.
2. Personalized Packaging - Potential to customize packaging by associating different emotions or personalized messages with different flavors or variants of a product.
3. Mood-enhancing Products - Demand for products that aim to improve consumers' moods and overall well-being through innovative packaging and product experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore using expressive packaging design to enhance the emotional connection and overall experience of their products.
2. Consumer Goods - Consumer goods companies have the opportunity to differentiate their products by offering personalized packaging that appeals to consumers' emotions and individual preferences.
3. Wellness and Lifestyle - Wellness and lifestyle brands can leverage mood-enhancing products with innovative packaging designs to cater to consumers seeking products that promote positive emotions and well-being.
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