Samsung Uses Its Gear VR to Offer a Thrilling Swim with Sharks

By: Laura McQuarrie - Feb 25, 2015
References: samsung & adsoftheworld
While you might have a hard time finding people brave enough to swim with sharks in the ocean, Samsung set up a clever stunt to introduce the thrilling experience virtually. In order to promote the Gear VR, a diving shop was set up in the middle of the desert, miles away from the nearest body of water. Naturally, this was odd enough to draw people into the store.

Once inside, people got the chance to go on a virtual undersea dive, complete with sights and sounds. Definitely not for the faint of heart, the thrilling virtual reality experience involved many too-close-for-comfort moments with sharks. At the end of it all, those who endured got to see that the tech behind the awesome experience involved graphics from a powerful smartphone.