This Swiffer Ad Includes Home Improvement Tips by Jonathan Scott

By: Jana Pijak - Apr 26, 2017
References: swiffer & youtube
'Jonathan Scott's 5 Tips for a Clean Slate at a New Home' is a new, and interactive webisode for Swiffer, Known for his work on hit home improvement series Property Brothers, Scott gives viewers his secrets to making a new residence feel like home, and does so with examples that are simple and cost-effective.

Sharing his favorite hacks for creating a personalized and cozy space, Jonathan Scott reminds viewers of the importance of cleanliness while moving in. "Giving one's home a thorough clean before moving in" is one of the influencer's most notable tips, and he mentions how the Swiffer WetJet makes it easy for all.

Scott's other tips include cleaning grimy and hard-to-reach surfaces with another Procter & Gamble best-selling item -- the Mr. Clean Magic Eraser -- tying nicely into his list of move-in day essentials. By enlisting the help of a well-known TV star, P&G successfully appeals to Millennial audiences who are likely to take the influencer's home improvement advice to heart.