'Sweet Tweet' is Uniform's Marketing Twist for Gaining Followers

By: Josh Mears - Published: Jan 23, 2012 • References: uniform.net & adweek
Accumulating more Twitter followers has never tasted so good, thanks to British agency Uniform’s new Sweet Tweet philosophy. Uniform is a British communications agency that has found a brilliant new way to garner followers, and therefore increase its virtual voice. Using Sweet Tweet, Uniform is now a company many -- even those who have no interest in branding -- know and associate with fun and creativity.

Sweet Tweet is a gumball machine that is hooked up to a computer which emits a gumball each time someone follows the company on Twitter. After registering a follow, the cuckoo looking atop of the machine lets out a whoot, and the gumball falls down a series of shoots reminiscent of the children's game 'Mousetrap’ where it then come to a halt and an employee enjoys the sweet taste of Twitter followers.

Uniform should be credited with creating a new venture in which customers and followers can feel a part of a brand, this one courtesy of Sweet Tweet puts a sugary twist on viewer engagement. Stats for Tasty Twitter Followings Trending: Older & Chilly
Research: 1,271 clicks in 227 w
Interest: 1.6 minutes
Concept: Sweet Tweet
Related: 72 examples / 55 photos
Segment: Neutral, 12-55
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