Krispy Kreme Japan's 'Sweet America' Donuts Celebrate All-American Confections
Laura McQuarrie — March 1, 2017 — Lifestyle
References: krispykreme.jp & en.rocketnews24
'Sweet America' is the name of a new limited-edition donut collection from Krispy Kreme in Japan that celebrates popular American candies.
The three donuts in the collection—Sweet America Hershey, Sweet America M&M's and Sweet America Oreo—are all topped with the corresponding cookie and chocolate bits that match its name. While the donut bases are all slightly different to suit each candy-coated topping, it is noted that the flavors of the donuts as a whole are subdued enough for adult tastes.
As well as being able to purchase each indulgent Sweet America donut on its own, consumers in Japan may also opt for the America Dozen, which provides a sampling of the new trio alongside the brand's original glazed donuts and another chocolate-topped variety that is coated in colorful candy sprinkles.
The three donuts in the collection—Sweet America Hershey, Sweet America M&M's and Sweet America Oreo—are all topped with the corresponding cookie and chocolate bits that match its name. While the donut bases are all slightly different to suit each candy-coated topping, it is noted that the flavors of the donuts as a whole are subdued enough for adult tastes.
As well as being able to purchase each indulgent Sweet America donut on its own, consumers in Japan may also opt for the America Dozen, which provides a sampling of the new trio alongside the brand's original glazed donuts and another chocolate-topped variety that is coated in colorful candy sprinkles.
Trend Themes
1. Limited-edition Donut Collections - There is an opportunity for bakeries and confectioneries to create limited-edition donut collections inspired by popular candies, offering unique and indulgent treats to customers.
2. Adult-focused Flavors - Food companies can explore the creation of subtly flavored treats that cater to adult tastes, providing a sophisticated twist on classic confections.
3. Sampling Packages - Businesses can offer sampling packages that provide customers with a variety of donut flavors, allowing them to try different combinations and expanding their overall experience.
Industry Implications
1. Bakeries - Bakeries can capitalize on the popularity of candy-coated donuts by creating their own versions that feature popular candy brands, attracting customers looking for indulgent treats.
2. Confectioneries - Confectioneries can innovate by incorporating popular American candies into their donut collections, creating unique and enticing options for customers.
3. Food Retail - Food retail brands can create sampling packages that include a variety of donut flavors, providing customers with different options and encouraging them to try new flavors and combinations.
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