The Swarovski Xbox 360 Kinect was Made for Diva Gamers
A Swarovski-adorned version of this new sensor gaming system glitters and shines with fine luxury. As many as 5,000 genuine crystals are encrusted throughout the box, making this sparkling Swawrovski Xbox 360 Kinect a true gem. Get ready to take a shine to glamorous gaming with this new shimmering console.
Implications - With the economy still mired in recovery mode, many companies have opted to do away with products that appeal to affluence in favor or more economical goods. Despite this target demographic switch, there is still a market of wealthy consumers seeking elite products. Any company seeking to capitalize on this forgotten and underserved market would be wise to invest in products that unabashedly trumpet their garish wealth, attracting consumers focused on exclusivity.