Mulberry's Portobello Tote Repurposes a Food Production By-Product
Laura McQuarrie — December 6, 2019 — Eco
References: mulberry & glamourmagazine
Mulberry created its Portobello tote as its first-ever 100% sustainable leather bag, featuring a design that's made in the UK. The bag is made with heavy grain leather that's actually a by-product of food production, which gives the design much less of an environmental impact than traditional leather goods. Notably, the design of the chic bag has no lining and handles that have the potential to double as shoulder straps.
The silhouette of the Portobello tote may seem familiar, as it was based on the design of a plastic bag. The bag, made entirely in the UK in Mulberry's carbon-neutral factory, is also stitched with recycled thread. The Portobello bag is available in a range of colors, including classic Black, Crimson, Tangerine Orange and Mulberry Green.
Image Credit: Mulberry
The silhouette of the Portobello tote may seem familiar, as it was based on the design of a plastic bag. The bag, made entirely in the UK in Mulberry's carbon-neutral factory, is also stitched with recycled thread. The Portobello bag is available in a range of colors, including classic Black, Crimson, Tangerine Orange and Mulberry Green.
Image Credit: Mulberry
Trend Themes
1. Sustainable Leather Bags - The trend of sustainable leather bags is driven by eco-conscious consumers who prioritize environmentally-friendly materials and production processes for their fashion choices, presenting opportunities for brands to innovate with alternative materials and designs.
2. Repurposing By-products - The trend of repurposing by-products from food production for fashion products highlights the potential for circular economy practices, allowing brands to reduce waste and create more sustainable and ethical products.
3. Minimalist Design - The trend of minimalist design in bags, such as the Portobello tote, offers a disruptive innovation opportunity for brands to explore new ways of creating functional, yet stylish designs with fewer materials and a smaller environmental footprint.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can tap into the trend of sustainable leather bags to meet the growing demand for eco-friendly and ethical fashion products.
2. Circular Economy - The concept of repurposing by-products from food production for fashion products presents opportunities for the circular economy to be implemented in both the food and fashion industries.
3. Sustainable Manufacturing - The trend of minimalist design in bags, like the Portobello tote, opens up opportunities for the sustainable manufacturing industry to develop innovative techniques and processes that prioritize resource efficiency and waste reduction.
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