Rockstar

The New Sustainable Fashion Line by Goop is Fresh and Clean

By: Farida Helmy - Published: • References: goop and sf.racked
Gwyneth Paltrow is leading the way with her sustainable fashion line collaborations. Already having worked with Chinti and Parker, Stella McCartney and Ecoalf, the pretty blonde is no longer just focusing on Hollywood.

Slowly evolving into a lifestyle guru of sorts with her inspirational clean-living e-commerce company goop, Paltrow’s latest capsule collection collaboration with Amour Vert features “chic and environmentally conscious pieces” that actually look good and aren’t slowly killing our planet.   

“We are thrilled to be collaborating with goop on this exclusive collection. Goop’s philosophy was a perfect fit for Amour Vert, and we were very excited when they approached us,” says founder of Amour Vert Linda Balti.

Made in San Francisco, the Amour Vert for Goop sustainable fashion line is a small one—the collection only features t-shirts and tops, derived from organic fabrics of course. And to make the deal even sweeter, for every t-shirt sold, Amour Vert will plant a tree at Tahoe’s national forest.