JanSport's Surplus Ski n' Hike Line is Made with 100% Surplus Materials
Laura McQuarrie — April 12, 2021 — Eco
References: jansport & prnewswire
JanSport's Surplus Ski n' Hike line is the first backpack collection from the brand that's made entirely from excess factory materials that would have otherwise gone to landfill. The range gives new life to 100% surplus materials and helps to make the most of unused materials from previous seasons.
The collection shares styles in Vintage Pink, Red Tape and Forge Grey colors, all of which are limited-edition. From the fabrics to the lining and the zipper pulls to ladder locks, every component of the backpacks taps into pre-existing factory materials. The backpacks specifically speak to Gen Z consumers who are passionate about activism and sustainability.
This new line continues the brand's commitment to sustainability through the use of 100% recycled paper for product hangtags, mindful processing and manufacturing and supporting efficient and renewable energy sources.
The collection shares styles in Vintage Pink, Red Tape and Forge Grey colors, all of which are limited-edition. From the fabrics to the lining and the zipper pulls to ladder locks, every component of the backpacks taps into pre-existing factory materials. The backpacks specifically speak to Gen Z consumers who are passionate about activism and sustainability.
This new line continues the brand's commitment to sustainability through the use of 100% recycled paper for product hangtags, mindful processing and manufacturing and supporting efficient and renewable energy sources.
Trend Themes
1. Sustainable Backpacks - As more Gen Z consumers prioritize activism and sustainability, creating lines of backpacks made from excess and recycled materials may be a disruptive innovation opportunity.
2. Zero Waste Manufacturing - JanSport's Surplus Ski n' Hike line demonstrates the potential for reducing waste in the manufacturing process by utilizing surplus materials that would have otherwise gone to landfill.
3. Circular Fashion - By creating backpacks from surplus materials, JanSport is participating in a growing trend of circular fashion, where waste is reduced and materials are kept in use for as long as possible.
Industry Implications
1. Fashion - The fashion industry can benefit from JanSport's zero waste manufacturing approach by exploring ways to repurpose excess materials in their own production processes.
2. Outdoor Gear - JanSport's Surplus Ski n' Hike line is a disruptive innovation opportunity for the outdoor gear industry, as more consumers prioritize sustainability in their purchasing decisions.
3. Retail - As sustainable fashion becomes more popular, retailers can look to JanSport's waste-reducing backpacks as a model for incorporating sustainable production practices into their own product lines.
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