While the idea of oil bikinis may have you thinking "how does this relate to surfing"? The reasoning behind the Surfrider Foundation Europe calendar is to bring attention towards preserving oceans and costal waters from future damages. This spectacular calendar does double duty as being both proactive and provocative.
Implications - In order to gain the necessary attention that many charities need, many companies are resorting to sexual imagery to sell their causes. The use of appropriate and relevant touches of sexuality -- like this calendar does with oil bikinis -- can bring vital media and consumer attention towards a cause.